Letters from Zoë: Febuary 2020

This blog will mark the end of the Saddlers competition season, as we embark on the outdoor show season for many riders and horse owners. Winter can be seen as a quiet time in the year with mud often up to your knees and rain almost every day and it can be hard to be productive. However, for us saddlers, we have been busy working towards the National Saddlery Competition at Saddlers’ Hall in London...

Why we should all be adopting Agile Project Management.

During this read, you will come across terms like SCRUM and SPRINT so let’s make one thing apparent from the start - we’re not talking about the Six Nations Rugby. In fact, these terms are also used in Agile Project Management to describe teams and processes. Having been introduced to this way of managing projects through Made Smarter’s Digitalisation Leadership Programme and seeing it operate successfully...

Letters from Natasha: February 2020.

Hello, everyone! My name is Natasha Kerimova, and for more than two years, I have been studying and perfecting the craft of creating fashion leather bags and small leather accessories. At the end of October 2019 my brand Ten Cloudy was born where I am the designer, the buyer, the prototypist, and the maker.

I want to start my blog with the topic of how one can get a chance to learn about the leathercraft...

The Best Free Tools to Help With Your Social Media Strategy.

Whether you’re an active member on social media or not, your business should be. One of the most compelling reasons for being involved is that you should be where your customers are. For example, if you had a shop or chain of shops, and a brand new shopping centre opened that was attracting large crowds of your target audience, you would probably want to open up a shop there too. According to We Are Social, in January 2020 3.8 billion people use social media...

How to Position a Brand.

What better case study to use to explain how to position a brand than Abbey England itself? Here Rich Wilson, Director of Cake Marketing and Advertising takes us through the process.

Letters from Zoë. January 2020.

As this is my first blog it would only be polite to introduce myself. My name is Zoë Hurst, I am an apprentice Saddler and Saddle Fitter, under the tutorage of Master Saddler and Saddle Fitter Laurence Pearman, at Cirencester Saddlers, in Gloucestershire.

I have a very faithful labrador-springer cross called Monty and dream of being a Master Saddler and Harness Maker and having a farmhouse cottage in the Cotswold countryside filled with as many dogs as I can fit in…..

Cutting Strips with a Jerry Stripper

In this week’s exchange, we have put together a short video showing how to assemble the Jerry Stripper and discuss the benefits of owning one.

Receive up to £175k with an RDPE grant.


For our second feature in our exchange, we discuss how your business can benefit from the UK Government’s RDPE grant. But first, let’s address the question, what is an RDPE grant…?

RDPE stands for Rural Development Programme for England and its objective is simple, to create jobs and growth in the rural economy through funding. The fund itself can help pay for constructing or improving buildings or buying new equipment and machinery.

A Final Farewell. Letters From Lucy: January 2020.

I’ll start off by saying if you were ever to read one of the blogs I’ve written over the last year, this is the one I’d want you to read.  Especially seeing it’s the start of the new decade and many are taking a moment to give their life a once over. 

The exact moment I realised I needed to change my life happened in 2014 when I was sitting on a bale in the hayloft trying not to cry at work. It was in that moment I was at my “rock bottom”. I’d felt totally useless and incompetent for so long and that day had been the breaking point.

Abbey Strap Cutter


In our first video as part of out Information Exchange, Andrew takes you through step by step how to assemble your Abbey Strap Cutter. The video ends with a demonstration using 3.5mm – 4mm Sedgwick bridle leather.