More from 'ishbeljohnson'

Don’t sell, tell. A guide to T.E.S.T.

Don't sell, tell! Marketing is not about selling your products to an individual but showing that individual that you'll look after them if they choose to become a customer. Read what Phil Neave from Neave Creative has to say on the matter.

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The Abbey England Podcraft Episode 4: Changing Tack with Suzie Fletcher

In episode 4 we interview Suzie Fletcher, Master Saddler and leatherworker. We discuss Suzie’s expansive career from her harness work being used by the Queen of England to her move to Colorado and why restoration, is so important in today’s world.

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Abbey England strengthens international bonds with BioThane

Since 2018 we have supplied over 900 customers with BioThane products, and one of its long-standing clients is Wahlstén, a Finnish maker and supplier of riding equipment.


Founded in the early 1900s, Wahlstén is now one of the biggest equestrian companies in the Nordic countries. It is Abbey England that Wahlstén turns to for the supply of a revolutionary new material called BioThane.


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Letters from Natasha: December 2020

It is excellent that Abbey England continues its annual tradition and grants two further awards for 2021! I do not know who the winners are yet but I'm certain that Abbey England's team will make a good choice. You will have an opportunity to read the winners' blogs about their experiences and adventures in the leather and saddlery industries. For me, writing this blog this year proved to be a very useful and restorative exercise. I will keep writing posts next year, but on my own website.

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Ongoing weekly roundup of the latest Brexit news, to help us all understand how this will impact our UK and European friends and customers. Last updated 08/02/21

Letters from Zoë: November 2020

This month has been another hit for saddlers up and down the country. With many businesses having to work behind closed doors and unable to be deemed essential enough to be open for customers. Making business, making bespoke items, much trickier than normal relying on customers measurements and working designs through phone calls, sketches, and emailed photographs!

Christmas Closing Times

Our last dispatch date will be Friday 18th December 2020. This means for delivery before Christmas, we need to receive your order by no later than Thursday 17th December 2020 from customers based within the UK. If you are based outside the UK, please ensure your order is with us by no later than 1pm Wednesday 16th December. 

The Abbey England Podcraft Episode 3: Heard about leather? Jo Heard, leatherworker to YouTube Star.

In this episode, we interview award-winning Saddler and leatherworker Jo Heard from J H Leather. Jo’s wealth of experience in the leathercraft and saddlery industry has enabled her to build up 40,000 YouTube subscribers. Jo tells us about how she got to where she is today and the challenges she faced along the way. 

How to grow your hobby and craft business online

If you’re not already claiming digital real estate for your craft or hobby business, do not fear. Ed Grey, Founder and Director of Lead In goes over the top-level methods you need to boost your online business profile. The foundations of ranking a website on Google relies on three key areas. These are keyword-focussed content, link-building and technical SEO.

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Letters from Natasha: November 2020

Last year I made a small batch of micro bags as Christmas tree decorations. This year I have decided to keep this tradition going and created micro Kensington satchels, a simplified mini version of my signature bags. I used off-cuts of the same leathers and suede as used for my real size bags production.