This week on the exchange, we want to discuss insurance and more particularly, product liability insurance (PLI). During the pandemic, we have seen a surge of individuals turning their hands to making leads and collars as a way of bringing in extra cash to their household. Although it is wonderful to see so many people engaging with leatherwork and crafts, this does, however, raise questions. Are the products I am making safe for distribution?
Since the outbreak of the pandemic, businesses across the world have been forced to change how they work. Over the last month many of us have felt the disruption to our own marketing strategies and business models, but perhaps one thing that is comforting during these extraordinary times, we are all riding this wave together. New ways of thinking, adaptability and agility are all required to ensure businesses survive. However, what is apparent is that content (now more than ever) is crucial to our success. Big brands are flooding our social media with content competing for share of mind, while also reminding and reassuring consumers they can still fulfil our needs.
Whether you’re an active member on social media or not, your business should be. One of the most compelling reasons for being involved is that you should be where your customers are. For example, if you had a shop or chain of shops, and a brand new shopping centre opened that was attracting large crowds of your target audience, you would probably want to open up a shop there too. According to We Are Social, in January 2020 3.8 billion people use social media...
What better case study to use to explain how to position a brand than Abbey England itself? Here Rich Wilson, Director of Cake Marketing and Advertising takes us through the process.
For our second feature in our exchange, we discuss how your business can benefit from the UK Government’s RDPE grant. But first, let’s address the question, what is an RDPE grant…?
RDPE stands for Rural Development Programme for England and its objective is simple, to create jobs and growth in the rural economy through funding. The fund itself can help pay for constructing or improving buildings or buying new equipment and machinery.