Posts tagged 'Sales process'

Warming up to Cold Calling

Cold calling, a word many of us dread and have negative connotations towards. However, the truth be told it still remains one of the most important stages of the selling process and as it’s your first interaction with a potential customer, you need to ensure you bring your ‘A’ game.  For many SME’s and micro businesses, staff are not pigeonholed to doing one job. They are expected to perform multiple tasks on top of their main job function (we know this all too well at Abbey England) and cold call sales might just fall under that umbrella.