In episode 5, we meet and greet our 2021 Scholarship Winners Christie Farren, a British Army saddlers apprentice to The Kings Troop RHA and Ross Miller, a website designer turned leatherworker. We discuss their drive for saddlery and leatherwork and their future plans.
A press release is a great way of promoting your company, its products and services to a much wider audience. Once shared by an online or print publication, it can be seen by hundreds – sometimes thousands – of people, which can be highly beneficial to a business. Read this step-by-step guide now.
Listen to our podcast now. The Abbey England Podcraft is dedicated to sharing Industry insights with fellow supplier, customers and leading industry experts. Listen to guest host Business Development Manager, Jessica Aiers from Leather UK alongside Sedgwick Leather General Manager, Phil Bevington and Operations Manager, Mark Abraham. They discuss the reasons why Sedgwick leather is the best traditional English bridle leather on the market
Since the outbreak of the pandemic, businesses across the world have been forced to change how they work. Over the last month many of us have felt the disruption to our own marketing strategies and business models, but perhaps one thing that is comforting during these extraordinary times, we are all riding this wave together. New ways of thinking, adaptability and agility are all required to ensure businesses survive. However, what is apparent is that content (now more than ever) is crucial to our success. Big brands are flooding our social media with content competing for share of mind, while also reminding and reassuring consumers they can still fulfil our needs.
Cold calling, a word many of us dread and have negative connotations towards. However, the truth be told it still remains one of the most important stages of the selling process and as it’s your first interaction with a potential customer, you need to ensure you bring your ‘A’ game. For many SME’s and micro businesses, staff are not pigeonholed to doing one job. They are expected to perform multiple tasks on top of their main job function (we know this all too well at Abbey England) and cold call sales might just fall under that umbrella.
Whether you’re an active member on social media or not, your business should be. One of the most compelling reasons for being involved is that you should be where your customers are. For example, if you had a shop or chain of shops, and a brand new shopping centre opened that was attracting large crowds of your target audience, you would probably want to open up a shop there too. According to We Are Social, in January 2020 3.8 billion people use social media...